We help service-based businesses generate consistent enquiries from people actively searching for the services they offer.
Generate More High-Quality Leads & Phone Calls With Google Ads

High-Intent Leads
Focused on Serious Enquiries
$1M+ Per Year Managed
Google Ad Spend
5-Star Reviewed
Trusted By Service Business Owners
Exclusive Leads Only
No Shared Leads
The above are common scenarios we’ve noticed from talking to hundreds of service-based businesses, but it is possible to attract the right type and more inquiries for the types of jobs that you want!
Have you dealt with marketing agencies who have made big bold promises but failed to deliver on any of them?
Are you struggling to close leads having received the same leads as 10 other companies from Bark, Checkatrade, HomeAdvisor or other directories?
Are most of the leads you get from people either shopping around for the cheapest quote, not that interested in getting the service done, or outside your target area?
Do any of these scenarios resonate with your business?




We work with service-based businesses that want a steady flow of enquiries from people actively looking to buy — not just more website traffic.
Trusted By Service Businesses Like Yours





Clear messaging, clear next steps, and no distractions — built specifically to turn visitors into calls and form enquiries.
Landing Pages Designed to Generate Enquiries
We’ve tested various ad copy structures to know what resonates with your target customers’ the most from their initial interest following the keyword search.
Ads Built to Turn Searches Into Enquiries
We focus only on high-buying-intent keywords so your ads show up when someone is actively looking for your service.
Appear for Searches From People Ready to Buy
Search terms, ads, budgets, and pages continuously refined to improve lead quality over time.
Ongoing Optimisation & Testing
Pages built specifically to turn clicks into calls and enquiries — not generic websites.
Conversion-Focused Landing Pages
Everything Needed to Turn Google Ads Into Customers
Simple, transparent reporting so you always know what’s happening and why.
Clear Reporting & Communication
Everything is designed around attracting people actively looking to buy — not time-wasters or browsers.
Built for Serious Enquiries
Strategy, setup, and ongoing optimisation — fully managed so you don’t have to worry about the technical side.
End-to-End Google Ads Management
Calls and enquiries tracked properly, so decisions are based on real results — not guesswork.
Accurate Call & Lead Tracking
It typically takes 2–3 business days to get everything set up and ready to launch.
We've seen campaigns start generating leads from the very first day. However, new campaigns go through an initial learning period, so results can sometimes be slower or less consistent during the first few days.
In most cases, you'll start seeing your first enquiries within the first few days. From there, as we gather more data and continue optimising the campaign, we build towards a more consistent flow of high-quality enquiries.
Google Ads costs vary depending on your service and location, as competition and cost-per-click can differ significantly.
We’ll recommend a realistic ad budget on the call based on what it takes to generate enquiries in your area. Management fees are separate and depend on the scope of work.
The number of leads you can expect will depend on your industry, location, competition and advertising budget. Before we get started, we'll look at the search volume and costs in your area and give you a realistic idea of what you can expect based on the budget you're looking to spend.
A lot of the businesses we work with have tried Google Ads before without getting the results they were hoping for.
When we review these accounts, we often find that the targeting simply wasn't set up properly. The ads may have been showing in the wrong areas, for the wrong searches, or attracting people who weren't actually looking for the services the business wanted more of.
Even when the right keywords are being targeted, that doesn't necessarily mean the ads are appearing for the right searches. We also regularly see accounts using the same generic ads and website pages regardless of what someone actually searched for.
Our approach is to create a much stronger connection between what someone searches for, the ad they're shown, and the landing page they arrive on, while continually filtering out irrelevant traffic and wasted spend.
When we've applied this approach to businesses that were previously struggling with Google Ads, we've consistently been able to significantly improve on the results they were getting before.
No. For almost every company we work with, we build and use our own dedicated landing pages that are specifically designed to convert Google Ads traffic into leads and phone calls.
We take care of everything on the landing page, including the setup and conversion tracking, so you don't need to make any changes to your existing website.
We've even worked with companies that don't have a website at all. And even if you already have a good website, we often still use dedicated landing pages because they're built specifically to turn the people clicking on your Google Ads into enquiries.
We typically build new campaigns from scratch using the structure and strategy we know works, while taking any useful data from your previous campaigns into account.
However, if you already have campaigns with a strong amount of conversion data, we may recommend improving and restructuring those instead. We'll review the account first and use whichever approach makes the most sense.
No. We don't run campaigns for multiple companies offering the same services within the same area.
Once we're working with a company for a particular service and location, we won't take on another company that would be directly competing for the same customers.
No. There are no long-term contracts, and you can cancel at any time.
Once you decide to get started, we'll have one quick phone call where I'll gather everything I need to know about your business, including the main services you offer, the areas you cover, which phone number you want enquiries to go to, and anything else needed to get everything set up correctly.
From there, we'll take care of building the campaign, landing pages and tracking, and have everything live within a few days.
Frequently Asked Questions
Precision Leads Ltd is a marketing agency that specialises in running Google ads for service-based companies.